DS

Jan 2025

For the 'Forged in Elegance' campaign, DS explores a moody and refined aesthetic within the luxury automotive sector. The cinematic commercial leans into low-key, high-contrast imagery, utilizing a chiaroscuro lighting approach to highlight architectural and material textures. The production features a series of close-up sequences focusing on sculptural forms and intricate details, balanced against an atmospheric studio setting. Creative production was managed by marcelagency, with support from production houses LA/PAC and VERY CONTENT. Post-production and VFX were handled by LA/PAC, with additional production services provided by magiconset.

Horizontal, Cinematic, Moody, Matte

Low-key / chiaroscuro

Luxury Automotive

Set-dressed

Brand Film / Corporate Video