DS Automobiles

Jan 2025

DS Automobiles explores the intersection of precision engineering and artisanal craft in this commercial film, 'Fordged in Elegance.' The campaign translates the brand’s luxury automotive identity through a series of tactile, macro-focused vignettes. Featuring cinematic tracking shots and high-contrast, low-key lighting, the film captures the rhythmic movement of an analog gauge alongside the delicate textures of crystal and ceramics. The visual narrative relies on a moody, monochromatic palette to emphasize geometric detail and surface reflections. Developed by Marcel Agency, the production involved the collaborative support of LA/PAC and MAGIC | VILNIUS, resulting in a project that leans into chiaroscuro techniques to heighten its focus on material refinement.

Horizontal, Cinematic, Moody, Monochrome

Low-key / chiaroscuro

Luxury Automotive

TVC / TV Commercial