Drinkwise
AFL
Brand
ProjectAFL
Date
Dec 2024
Description
Drinkwise addresses audience behavior through this commercial project for the AFL. The film centres on a pint glass set within a stadium lounge, utilising VFX to animate a silhouette of a football player within the liquid as bubbles rise. Produced by Collider with agency creative by Clemenger Melbourne, the spot leans into a warm aesthetic. Fin Design + Effects managed the post-production, integrating visual effects within a natural light environment to maintain a focus on the beverage against the backdrop of an active stadium.
Style
Horizontal, Commercial, Warm
Techniques
VFX / visual effects
Industries
Alcoholic Beverages
Color
Golden Yellow
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
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