Drinkwise: AFL
Brand
Date
Dec 2024
Description
Drinkwise addresses alcohol moderation in this commercial spot for the AFL. The film centers on a pint of beer in a stadium setting, using visual effects to integrate a football player’s silhouette within the glass. Produced by Collider with creative direction from Clemenger Melbourne, the spot leans into a warm aesthetic. Fin Design + Effects managed the VFX work to capture the movement of the liquid, set against the ambient backdrop of a sports lounge.
Style
Horizontal, Commercial, Warm
Techniques
VFX / visual effects
Industries
Color
Golden Yellow
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
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