Draftkings: Spring Break Rewind
Brand
Date
Jul 2024
Description
Draftkings brings a nostalgic energy to its latest mobile gaming campaign, Spring Break Rewind. The project, produced by Sweet Rickey, centers on a resort pool setting that frames the brand’s casino interface within a vibrant, recreational context. The creative leans into retro aesthetics, utilizing 80s-inspired graphic overlays and vinyl mixing to bridge the gap between summer leisure and digital entertainment. Captured in natural daylight, the commercial employs slow motion and live-action techniques to integrate gameplay moments for titles like Rocket and Blackjack alongside lifestyle footage.
Style
Horizontal, Commercial, Retro, Golden Hour
Techniques
Slow motion
Industries
Color
Mustard
Navy
Jet Black
Background
Outdoor Pool
Context
Advertising Campaign
Associated creatives
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