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Brand
Draftkings
ProjectSpring Break Rewind

Draftkings Spring Break Rewind 2024

Associated creatives

Sweet Rickey
Sweet RickeyProduction

Tags

two women by pooltwo womenwomen by poolwoman in yellow jacketyellow jacketwoman in orange toporange top

Description

Draftkings presents the Spring Break Rewind advertising campaign, produced by Sweet Rickey, capturing vibrant pool party scenes and mobile gaming entertainment. Two women relax by a sunny resort pool in bright resort wear and sunglasses, interacting with mobile phones. The video transitions into graphic title cards, retro vinyl mixing, and gameplay interfaces for exclusive casino games like Rocket and Blackjack. Natural daylight illuminates the tropical outdoor setting, complemented by colorful 80s-inspired graphic overlays and energetic cuts.