Description

This commercial spot for Dr Pepper titled More is More presents a series of surreal, highly stylized winter and arena vignettes. The video opens in a snowy blizzard where a bundled-up man in a fur-lined hood and goggles stands alongside sled dogs, before shifting to unexpected prehistoric creatures pulling sleds through the snow. Another sequence features a person in winter clothing drinking a Dr Pepper can against an icy backdrop, followed by wrestling ring scenes with dramatic lighting and massive opponents. Created by agencies and production partners including LG2, Les Enfants, and Mathematic, the spot uses cinematic visual effects and playful absurdity.