Dove: Mens Skin
Brand
Date
Jul 2025
Description
Dove’s Mens Skin campaign explores the varied routines men incorporate into their daily lives. Through a series of vignettes, the project captures everyday moments ranging from a tattoo artist at work to a father jogging with a stroller, framing personal grooming as a central element of modern masculinity. Produced by Local Boy, the film utilizes live-action technique to transition between intimate close-ups of body wash application and dynamic outdoor sequences. The visual language maintains a clean aesthetic, supported by a polished commercial grade and atmospheric lighting to connect the disparate scenes.
Style
Horizontal, Commercial, Clean
Industries
Context
TVC / TV Commercial
Associated creatives
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