Dove: Diva V1
Brand
Date
Mar 2026
Description
Dove introduces its serum plus oil wash through this commercial for the Diva V1 project. The film focuses on the product application, utilising live-action techniques to capture the lathering texture of the body wash. Set within a bright bathroom, the production employs warm tones and natural light to frame the product interaction. The visuals highlight the product in use, including shots of a woman with dark curly hair and close-ups of water cascading from a showerhead. This vertical format campaign aligns with the brand's established skincare category.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Color
Pure White
Navy
Background
Bathroom
Context
TVC / TV Commercial
Associated creatives
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