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Dove

Broadcare Stick :15
Brand
Date

May 2026

Description

This 15-second commercial spot for the Dove Broadcare Stick features a diverse ensemble of women navigating their personal care routines. Produced by GREATERGOOD, the film captures participants applying deodorant across both indoor and outdoor environments. The work relies on a live-action technique to document intimate, everyday moments of hygiene and routine. Utilizing natural lighting to maintain an authentic visual tone, the project highlights the Dove product range through varied settings and personal care experiences. The spot focuses on the functional application of the product while showcasing a range of body types.

Style

Horizontal, Commercial

Industries

Cosmetics

Context

TVC / TV Commercial

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