DoorDash, HBO Max House of the Dragon 2024

About

DoorDash and HBO Max collaborate on this promotional campaign for House of the Dragon, bridging the gap between fantasy drama and modern convenience. The creative, led by agency MikeTeevee, places a signature red delivery bag within a dark, medieval interior, creating a contrast between contemporary logistics and high-fantasy aesthetics. Featuring live-action techniques, the spot leans into a moody, chiaroscuro lighting style to frame a collection of eclectic props, from daggers and dragon eggs to household items. The production, supported by Eleanor, maintains a cinematic atmosphere throughout the piece, with post-production and VFX handled by Alt VFX and sound design by We Cannon and Eleven Sound.