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DoorDash: Dash Pass

Date

Jan 2025

Description

DoorDash spotlights its Dash Pass subscription service in this multi-part campaign developed by Wieden+Kennedy Portland. The creative leans into humorous narrative scenarios, alternating between opulent, cinematic settings featuring an ensemble of clones and high-concept sequences that visualize savings through futuristic VFX and motion graphics. Technically diverse, the production blends live-action techniques with integrated digital overlays. The aesthetic is defined by a warm, vibrant color palette that shifts from the golden tones of a sprawling estate to the focused, ambient lighting of an analytical environment.

Style

Horizontal

Color
Burgundy
Context

TVC / TV Commercial

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