DoorDash: DashPass Math Teaser
Brand
Date
Feb 2025
Description
DoorDash explores the mechanics of savings in this digital platform campaign, 'DashPass Math Teaser.' The creative work, helmed by Wieden+Kennedy Portland, focuses on the intersection of daily domestic life and high-frequency calculations. The visual approach integrates live-action technique with layered VFX, embedding glowing, neon-hued equations and geometric forms into a warm, cinematic home environment. This blending of real-world atmosphere with animated overlays frames the service’s value proposition through a contemplative, data-driven lens.
Style
Horizontal, Cinematic, Warm, Neon
Techniques
VFX / visual effects
Industries
Color
Jet Black
Navy
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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