DoorDash: Worker’s Lament
Nov 2023
DoorDash explores the frenetic pace of seasonal commerce in this commercial titled Worker’s Lament. The narrative captures the intensity of the retail environment, focusing on the interactions between staff and shoppers within a bustling holiday landscape. Created in collaboration with agency Superette and production house Stink Films Prague, the work utilizes live-action technique to ground the film in an authentic, high-traffic atmosphere. The cinematography relies on a blend of natural light and indoor ambient sources to document the interior of the store, from the bakery counter to the main sales floor. Post-production for the project was completed by Whitehouse Post, Carbon, and Company 3 LA, while the soundscape was developed by Papamusic and Wave Studios.
Horizontal, Cinematic, Clean
Natural light
Retail Store
TVC / TV Commercial