DoorDash: We Get Groceries
Brand
Date
Feb 2023
Description
DoorDash explores the evolution of digital convenience in this campaign, 'We Get Groceries.' The project leans into the familiarity of the retail experience, showcasing shoppers navigating supermarket aisles and inspecting fresh produce to emphasize the accessibility of grocery delivery services. Produced by PRETTYBIRD US with creative direction from The Martin Agency, the spot utilises live-action technique and dynamic framing to maintain a realistic, grounded aesthetic. Arcade Edit handled the assembly, while Company 3 New York oversaw the post-production, ensuring clean overhead lighting and natural color grading across the various shopping scenarios.
Style
Horizontal, Commercial
Industries
Color
Navy
Jet Black
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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