DoorDash: The Bags - Social

Oct 2025

DoorDash explores the personality of its service in this social-first campaign. The creative features an anthropomorphized delivery backpack brought to life with googly eyes, engaging in witty banter as it navigates city streets on a bicycle. Developed by DDB Sydney and SICKDOGWOLFMAN, the project leans into a live-action technique to ground the character-driven narrative. The delivery bag serves as the focal point, utilizing dynamic on-screen captions to pace the humor within the vertical interface of an Instagram story. Production and post-production were supported by Biscuit Filmworks x Revolver, ARC (Australia), and FIN Design & Effects, with additional contributions from Wavemaker ANZ. Sound design and music were provided by Rumble Studios and Level Two Music.

Vertical, Commercial, Clean

Solid Colour

Social Media / Short Form Video