DoorDash: Self Love
Brand
Date
Feb 2023
Description
DoorDash explores the concept of self-care in this commercial spot for the brand's floral delivery service. The project features a minimalist floral arrangement set against a pink gradient backdrop, using a clean, live-action technique to highlight the importance of gifting flowers to oneself. Developed by agency GUT, the production involved collaboration across Craig Cutler Studios and Unicorns & Unicorns, with post-production and VFX provided by MadboxMade. The film focuses on simplicity and composition to frame its core messaging.
Style
Horizontal, Commercial, Clean
Industries
Color
Burgundy
Background
Solid Colour
Context
TVC / TV Commercial
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