DoorDash explores the concept of self-care in this commercial spot for the brand's floral delivery service. The project features a minimalist floral arrangement set against a pink gradient backdrop, using a clean, live-action technique to highlight the importance of gifting flowers to oneself.
Developed by agency GUT, the production involved collaboration across Craig Cutler Studios and Unicorns & Unicorns, with post-production and VFX provided by MadboxMade. The film focuses on simplicity and composition to frame its core messaging.
