Donna Karan: FW24 Imaan

Apr 2025

The Donna Karan FW24 Imaan campaign explores the intersection of high-fashion portraiture and intimate backstage documentary. By pairing polished, editorial framing with the raw texture of exposed brick environments, the project leans into a sophisticated aesthetic characterized by its use of warm, reflective surfaces. Captured through a live-action technique, the video balances composed fashion imagery with candid interview segments. The result is a grounded look at the seasonal collection, emphasizing dark, structured apparel through a clean, commercial lens.

Editorial, Horizontal, Commercial, Clean

Set-dressed

Advertising Campaign