Donna Karan: Spring 2026 Ad Campaign

Feb 2026

The Donna Karan Spring 2026 ad campaign centers on a polished, minimalist aesthetic that leans into the brand's heritage of refined tailoring. Captured by photographers Luigi & Lango with creative direction by Team Laird, the series features models Adriana Lima, Joan Smalls, and Grace Elizabeth in a controlled studio environment. The work utilizes clean lines and soft lighting to highlight a collection defined by draped silhouettes, coordinated pantsuits, and neutral palettes. Throughout the imagery, the composition employs a deliberate "backstage" visual language, frequently incorporating studio equipment such as tripods, lighting stands, and director chairs into the frame. With styling by Jessica Diehl, the campaign focuses on texture and form, pairing lightweight knits and silky satin garments with structured handbags. Hair by Akki Shirakawa and makeup by Georgi complete the look, maintaining a consistent focus on sleek, intentional minimalism.

Editorial, Vertical, Clean

Natural light

Advertising Campaign