Donna Karan
Donna Karan Cashmere Mist Fragrance 2025
Brand
Date
May 2025
Description
Donna Karan captures a refined and pared-back aesthetic for the 2025 Cashmere Mist fragrance campaign. Photographer Annie Leibovitz frames model Imaan Hammam in a series of monochromatic portraits that explore form and texture through an expressive, minimalist lens. Executed with soft natural light and a deliberate focus on sculptural silhouettes, the campaign leans into an understated visual narrative. The imagery emphasizes classic portraiture, utilizing an analogue film aesthetic to maintain a clean, atmospheric composition across the series.
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