Dondup

Apr 2026

Dondup redefines the intersection of utility and high-fashion luxury in this latest campaign, a masterclass in editorial minimalism that captures the tactile essence of denim and suede. Through the lens of photographer Simone Battistoni, the project leans into a clean, monochromatic visual language that elevates everyday staples into objects of desire. By utilizing deliberate studio strobe lighting, the imagery emphasizes the raw texture of distressed denim, frayed hems, and rich, supple suede, creating a cohesive aesthetic that feels both urban and timeless. The campaign strips away extraneous details, utilizing neutral grey backdrops to force an intimate focus on garment structure, from the reflective sheen of bold metallic hardware to the fluid silhouettes of wide-leg jeans and tailored blazers. The work is brought to life by the versatile presence of model Lando van der Schee, whose dynamic posing and focused gaze anchor the collection, while hair styling by Giuseppe Lorusso provides a contemporary edge that complements the sophisticated yet casual wardrobe choices. This is fashion photography that resists the noise of modern excess, instead opting for a refined, focused narrative that celebrates the craft of design. The result is a series of portraits that function as both commercial product showcases and striking editorial art, solidifying Dondup as a pillar of modern, elevated style.

Editorial, Editorial, Portrait, Portrait

Studio strobe, Studio strobe

Luxury Fashion Houses, Fashion, Fashion