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Domino's, Netflix: Green Light

Date

Dec 2024

Description

This campaign for Domino's and Netflix leverages a high-budget cinematic aesthetic to parody a well-known television competition. The narrative centers on a group of participants in an intense game, punctuated by a shift in pace when a character reveals an emergency pizza offer on their smartphone. The commercial transitions from high-stakes tension to the arrival of a Domino's delivery driver. Produced by WorkInProgress, the project utilizes live-action techniques and vibrant, clean production design to bridge the worlds of fast food and entertainment. The visual language relies on fast-paced camera cuts and a deliberate color palette of warm sandy tones and high-contrast greens.

Style

Horizontal, Action, Cinematic, Clean

Industries
Color
Forest Green
Pure White
Background

Sandy Beach

Context

TVC / TV Commercial

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