Domino's, Netflix: Green Light
Dec 2024
This campaign for Domino's and Netflix leverages a high-budget cinematic aesthetic to parody a well-known television competition. The narrative centers on a group of participants in an intense game, punctuated by a shift in pace when a character reveals an emergency pizza offer on their smartphone. The commercial transitions from high-stakes tension to the arrival of a Domino's delivery driver. Produced by WorkInProgress, the project utilizes live-action techniques and vibrant, clean production design to bridge the worlds of fast food and entertainment. The visual language relies on fast-paced camera cuts and a deliberate color palette of warm sandy tones and high-contrast greens.
Horizontal, Action, Cinematic, Clean
Sandy Beach
TVC / TV Commercial