Domain: Up all night
Brand
Date
Feb 2025
Description
Domain explores the humorous side of house hunting in 'Up All Night,' a campaign that highlights the tendency for property seekers to stay awake late into the night browsing listings. The commercial leans into a domestic setting, utilizing warm interior lighting and live-action technique to capture a relatable moment of late-night scrolling. Developed in collaboration with Howatson+Company, the production involved Rabbit and Small Fry Films. Post-production duties were handled by The Editors, with sound design and music provided by Rumble Studios. The project was supported by PHD Media and House of Brands.
Style
Horizontal, Commercial, Moody
Industries
Color
Medium Grey
Beige
Background
Bedroom
Context
Advertising Campaign
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