Domain
Sign guy
Brand
ProjectSign guy
Date
Feb 2025
Description
The 'Sign guy' campaign for Domain captures a candid interaction between a sign installer and a local couple outside a residential property. The spot features live-action storytelling that leans into natural light and a cinematic aesthetic to frame the suburban setting. Developed by Howatson+Company, the production features contributions from Rabbit and Small Fry Films. Post-production and sound design were handled by The Editors and Rumble Studios, respectively, with media strategy provided by PHD Media and consultancy by House of Brands.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Real Estate Platforms
Color
Navy
Beige
Jet Black
Background
Street
Context
TVC / TV Commercial
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