Dole Juice
Rebecca
Brand
ProjectRebecca
Date
Jan 2025
Description
Dole Juice’s commercial project titled Rebecca highlights a relaxed outdoor sequence featuring a central character enjoying a tropical cocktail. Produced by Raucous, the spot channels a vibrant, sunlit aesthetic that leans into the beverage brand's identity. The production features a polished, live-action technique, utilizing warm tones and a saturated color palette to define the setting. Representation for this project was handled by Rabbit.
Style
Horizontal, Commercial, Warm, Polished
Industries
Beverages
Color
Golden Yellow
Crimson
Background
Garden
Context
TVC / TV Commercial
Associated creatives
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