Dolce & Gabbana

Jun 2025

Dolce & Gabbana returns to its sun-drenched Mediterranean roots for the Light Blue Spring 2025 ad campaign, a visual masterclass in seasonal aspiration. Under the sharp creative direction of Charles Levai and Kevin Tekinel, the fragrance campaign leans into a sophisticated, minimalist aesthetic that feels both timeless and inherently refreshed. Captured by photographer Gordon von Steiner with cinematography by director of photography Stuart Winecoff, the project utilizes high-key, natural light to emphasize the deep, crystalline blues of the sea against the crisp, bright whites of the subjects’ attire. Featuring the evocative pairing of Vittoria Ceretti and Theo James, the imagery successfully channels an intimate, nautical serenity through a series of relaxed portraits and lifestyle compositions. Stylist Emmanuelle Alt curates a clean, elemental look that pairs perfectly with the editorial minimalism established by hair stylist Damien Boissinot and makeup artist Lucia Pica. Every frame—from the rugged rock formations to the sun-kissed textures of the coastline—works to solidify the identity of the fragrance. By balancing commercial appeal with a high-end cinematic sensibility, the campaign captures the warmth of a Mediterranean summer, ensuring that the essence of the brand remains synonymous with effortless luxury and the enduring, breezy spirit of the sea.

Lifestyle, Commercial

Natural light

Fragrance, Beauty