Dolce & Gabbana

May 2026

Dolce & Gabbana defines the essence of Mediterranean heritage in the DNA Spring 2026 ad campaign, a masterclass in visual storytelling that channels the storied luxury of the fashion house. Captured through the lens of Karim Sadli, this editorial campaign trades vibrant colors for a stark, evocative black-and-white aesthetic. The imagery leans heavily into cinematic noir, utilizing natural light and high-contrast chiaroscuro to emphasize the raw, weathered textures of Roman stone walls against the meticulous craftsmanship of tailored blazers, delicate lace, and structured leather accessories. With creative direction from Domenico Dolce and Stefano Gabbana, the project presents a sophisticated dialogue between intimate lifestyle portraiture and high-end commercial polish. The casting of Mariacarla Boscono and Claudio Stecchi brings an air of effortless gravity to the settings, ranging from quiet, sun-drenched rooftops to narrow, cobblestone alleyways. Under the precise editorial eye of stylist Emmanuelle Alt, the collection feels both timeless and urgent, grounded by the tactile depth of fur, lace, and patent leather. Through careful set design by Flavia Manacorda and refined grooming by Stephane Lancien and Christelle Cocquet, the campaign avoids the generic, instead offering a deeply curated experience that celebrates the enduring, multifaceted nature of Italian luxury fashion.

Editorial, Vertical, Vertical, Vertical

Natural light, Natural light

Luxury Fashion Houses, Fashion