Toyota: DiscoLyft

Oct 2026

Toyota introduces DiscoLyft, a commercial project that reconfigures a vehicle into an immersive mobile entertainment space. The film leans into a high-energy nightlife aesthetic, utilizing interior ambient lighting, a sound system, and a smoke machine to transform the cabin into an active karaoke environment. Featuring live-action techniques, the project alternates between outdoor street sequences and studio-based scenes accented by green projection overlays. The creative execution highlights a customized vehicle aesthetic, complete with a prominent faux-fur mustache fixed to the front grille. Sound and music design for the project was provided by Swell Sound.

Horizontal, Commercial, Action

Advertising Campaign, Brand Film / Corporate Video