DIRECTV explores sports broadcasting accessibility in the NOYR 2.0 commercial, centering on a barbershop conversation about viewing MLB games without a satellite dish. The narrative pivots from custom bobbleheads to the bustling activity of a classic barbershop, utilizing a clean, cinematic aesthetic to ground the dialogue.
Produced by Pulse Films US and Omnicom Production, the campaign features creative development from TBWA Chiat Day LA. The spot employs a live-action technique to capture a communal atmosphere, supported by VFX from Coffee & TV US and Globetrotter, with sound design and music by Walker and Lime Studios.
