The 'Nothing On Your Roof' commercial campaign for DIRECTV centers on a character-driven performance, featuring a protagonist addressing the audience from a variety of settings including a studio, a living room, and a rooftop. The production leans into a comedic style, utilizing live-action techniques and a warm color palette to deliver brand messaging.
Developed alongside agency and creative partners TBWA Chiat Day LA and Figure Plant, the project involves a multi-disciplinary production team including 14Four, ArtClass, and DxD - DESIGN BY DISRUPTION. Sound design and music were provided by Lime Studios, while ArtClass also handled post-production and visual effects.
