DIRECTV Hijack Billboards 2025

About

This video captures the DIRECTV Hijack Billboards campaign created by TBWA\Chiat\Day LA. The footage features nighttime aerial views of urban streets and buildings where digital search interfaces and promotional movie projections are cast onto large building facades. The scenes showcase interactive search typing on dark screens that transform into illuminated billboard displays above city traffic. The sequence highlights innovative outdoor advertising and projection techniques in an urban environment at night.