Diotima
Diotima SS25 Social Media Campaign
Sep 2024
The Diotima SS25 social media campaign presents a series of fashion editorials focused on the tactile quality and structural detail of the collection. Set against minimal, clean backgrounds, the visuals lean into natural light to accentuate complex textures, including laser-cut patterns, heavy fringe, and metallic sequin embellishments. Photographer Hedi Stanton and creative director Rachel Scott collaborate to maintain a raw, intimate edge throughout the series. The campaign features styling by Marika-Ella Ames, which pairs structured tailoring with sculptural accessories to highlight the craftsmanship of the apparel. Hair by Joey George and makeup by Kanako Takase refine the editorial look, utilizing vertical compositions and analogue film techniques to frame the narrative.
Editorial, Vertical, Clean
Natural light
Designer Fashion
White Seamless
Social Media / Short Form Video
