Diotima: Diotima Spring 2024

Feb 2024

The Diotima Spring 2024 campaign presents the label's latest collection through a series of evocative portraits and outdoor imagery. Shot by photographer Nick Sethi under the creative direction of Rachel Scott, the work focuses on the tactile nature of the garments, blending intricate open-knit dresses and ruffled textiles with raw, natural environments. Styling by Marika-Ella Ames and casting by Larissa Gunn round out the production, which places model Kai Newman in settings ranging from rustic stone walls to lush, dense tropical foliage. The campaign utilizes natural light to emphasize the artisanal craftsmanship of the apparel, juxtaposing delicate crochet and fringe detailing against textured backgrounds. The visual narrative leans into editorial aesthetics, with specific sequences employing warm color grading and low-key chiaroscuro lighting to establish a cinematic tone throughout the collection.

Editorial, Vertical

Natural light

Advertising Campaign