Ding

Apr 2025

Wildish & Co. developed the brand identity for Ding, a service-based business centered on plumbing and heating solutions. The project establishes a cohesive visual language across both digital and physical touchpoints, utilizing a warm color palette of yellow, orange, and off-white to anchor the brand's friendly aesthetic. The identity relies on a minimalist graphic style, featuring flat vector illustrations of tools and a series of expressive, geometric characters. Motion graphics play a central role in the campaign, with fluid animations deployed across digital advertising, membership interface mockups, and station-based signage. Throughout the collateral, clean typography and structured layouts are used to communicate pricing and service promises. From transit platform advertisements to website interfaces and branded merchandise, the design system ensures consistency in visual delivery. The application spans various media formats, including outdoor posters, high-fidelity UI mockups, and short-form animation pieces.

Commercial, Horizontal, Clean

Motion Graphics

Brand Film / Corporate Video