Metaphor: Brand Identity

Brand

Date

Aug 2022

Description

Wildish & Co. developed the brand identity for Metaphor, a project spanning the apps and digital platforms sector. The visual language relies on a sharp, minimalist digital aesthetic, featuring bold typography paired with a high-contrast palette of red, coral, and magenta. The creative execution leans into motion graphics and 3D render / CGI techniques to ground the brand. Sequences range from clean, screen-based product demonstrations to more expansive, atmospheric compositions that integrate space-themed imagery. Additional visual storytelling is achieved through surreal collage animations, incorporating vintage iconography, geometric shapes, and abstract molecular structures. These elements are presented across a variety of environments, including both studio-focused settings and high-traffic digital out-of-home displays.

Style

Horizontal

Techniques

Motion Graphics

Industries

Apps & Digital Platforms

Context

Brand Film / Corporate Video

Associated creatives

Wildish & Co.Graphic Design

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Metaphor: Brand Identity

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