Dietz & Watson brings the game day spirit to the screen in the 'Ushers Hoagie' commercial. The film features a character-led performance centered on a sprawling, flag-topped hoagie, set against a curated, retro living room backdrop.
The project was developed by Red Tettemer O’Connell + Partners, who managed the creative direction and agency responsibilities. Production was handled by RTO+P Wake&Make, with the agency also overseeing post-production and visual effects. The spot utilizes a live-action technique, favouring soft lighting to cultivate a warm aesthetic within the CPG and packaged food space.
