Dietz & Watson leans into seasonal horror-comedy for their Mummy Dogs campaign, presenting a stylized food advertisement set in a moody, dimly lit bar. The film focuses on a green-skinned character interacting with plates of novelty mummy-wrapped hot dogs, emphasizing the product’s presentation through deliberate practical set details and a retro atmosphere.
Produced by Format, the project utilizes cinematic, live-action techniques to bridge the gap between traditional food commercial aesthetics and character-driven narrative. The lighting and interior elements work together to establish a specific visual tone within the CPG and packaged food space.
