For their latest promotional campaign, Dietz & Watson leans into a distinct medieval aesthetic with the 'Deli Deli' project. The commercial follows a host in historical garb operating 'Ye Royal Deli,' a rustic counter setting that highlights the brand's meats, cheeses, and condiments through a narrative approach.
Produced by Format with agency and creative support from RTO+P, the spot utilizes live-action techniques to integrate the product into a thematic, barn-like environment. The execution relies on warm lighting to anchor the historical setting, balancing the theatrical production design with the brand's packaged food offerings.
