Dietz & Watson leans into an offbeat narrative with 'Not Now Ma,' a commercial spot featuring a vampire vendor operating a late-night food truck. The film focuses on the interaction between a customer and the supernatural proprietor, framing the brand's products within a stylized, atmospheric environment.
Produced by Format, the commercial utilizes live-action technique and artificial illumination to establish a moody, raw visual aesthetic. The production was overseen by Red Tettemer O’Connell + Partners, with post-production and visual effects provided by RTO+P and Alkemy X, and sound design by Milkboy. Media planning was handled by MediaHub.
