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Dick's Sporting Goods

Texas Holiday - Austin feat. Quinn Ewers and Matthew McConaughey
Brand
Dick's Sporting Goods
ProjectTexas Holiday - Austin feat. Quinn Ewers and Matthew McConaughey
Date

Nov 2024

Description

Dick's Sporting Goods captures the spirit of collegiate athletics and seasonal tradition in this holiday campaign, filmed on location in Austin. The film features actor Matthew McConaughey and athlete Quinn Ewers as they collaborate on store decorations, merging festive decor with local Texas sports culture. Produced by OBB Media, the commercial leans into a cinematic, nostalgic tone. The narrative follows the pair as they navigate a playful blueprint for a holiday display, incorporating Austin-themed elements and sporting goods within a retail setting. The production utilizes a live-action technique to highlight the intersection of collegiate spirit and holiday cheer.

Style

Horizontal, Cinematic, Clean, Nostalgic

Industries

Big Box Retail

Color
Forest Green
Rust
Pure White
Background

Retail Store

Context

TVC / TV Commercial

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