Dick's Sporting Goods: Sport Your Style
Date
Feb 2023
Description
Dick's Sporting Goods captures an energetic aesthetic in its latest commercial, 'Sport Your Style.' The film focuses on the intersection of high street fashion and sportswear, showcasing a diverse cast of individuals in locker room and retail environments. Produced by Bodega Studios, the spot emphasizes dynamic movement and casual styling. The visual language relies on a clean, live-action technique, utilizing vertical framing to highlight the featured sneaker and boot selections against various branded displays.
Style
Vertical, Commercial, Clean
Industries
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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