Dettol
Good Life
Brand
ProjectGood Life
Date
Jul 2026
Description
Dettol’s 'Good Life' campaign centers on the intersection of domestic hygiene and family intimacy. The project, produced by GREATERGOOD, captures a series of everyday routines ranging from handwashing to personal care, framed within domestic and outdoor settings. The commercial utilizes a live-action technique characterized by soft natural lighting and intimate close-ups. By focusing on tactile textures and the interactions between parents and children, the visual language emphasizes a cinematic and warm aesthetic.
Style
Vertical, Cinematic, Warm, Clean
Techniques
Soft Light
Industries
Cosmetics
Background
Bathroom
Context
TVC / TV Commercial
Associated creatives
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