Desigual: The Summer Story

May 2024

Desigual presents The Summer Story, an outdoor fashion campaign defined by a sun-drenched aesthetic and vibrant, painterly textiles. The imagery leans into a coastal and rustic narrative, utilising natural light to highlight the intricate patterns and textures of the seasonal collection. Captured by photographer Jorge Perez Ortiz, the series features model Viktoriia Afanasieva in a range of environments, from reedy riverbanks to open beaches. The editorial work relies on a warm colour palette and analogue film techniques to evoke a relaxed, seasonal atmosphere. The project was brought to life through the art direction of Laura Mata, with fashion styling by Julia Sanchis Meseguer.

Editorial, Horizontal, Warm, Golden Hour

Natural light

Advertising Campaign