Desigual
The Summer Story
May 2024
Desigual presents The Summer Story, a high street fashion campaign captured through a sun-drenched, editorial lens. The series leans into a vibrant seasonal aesthetic, utilizing analogue film techniques and natural light to emphasize the collection's painterly landscapes and textured knitwear. Photographer Jorge Perez Ortiz anchors the campaign in coastal and outdoor settings, from reedy riverbanks to sun-bleached terraces. Working with art director Laura Mata and stylist Julia Sanchis Meseguer, the imagery highlights the brand's signature bold patterns and utility-focused accessories, with model Viktoriia Afanasieva appearing across the outdoor lifestyle compositions.
Editorial, Horizontal, Warm, Golden Hour
Natural light
High Street Fashion
Advertising Campaign
