Desigual: Summer 2024

Apr 2024

Desigual’s Summer 2024 fashion campaign presents a collection defined by vibrant textures, intricate crochet knitwear, and breezy eyelet fabrics. Photographed by Berta Pfirsich, the series lean into a coastal aesthetic, utilizing the natural rocky terrain and expansive horizons of the shoreline to ground the seasonal apparel. The project features model Kerolyn Soares in a variety of outdoor environments, ranging from sun-drenched cliffs to relaxed patio settings. Under the art direction of Laura Mata, the visuals maintain a consistent editorial rhythm, highlighting the tactile details of floral prints and structured accessories like laser-cut leather handbags. Paco Garrigues provided makeup for the shoot, opting for a clean, natural palette that complements the warm outdoor lighting and candid, sun-kissed atmosphere.

Vertical, Warm, Editorial, Clean

Natural light

Advertising Campaign