Desigual

Apr 2024

The Desigual Summer 2024 campaign translates the brand’s high-energy aesthetic into a sun-drenched coastal narrative. Captured on location against rugged cliffside vistas and vast horizons, the project leans into a warm, minimalist palette to highlight the seasonal collection's complex textile work, including crochet knits, lace embroidery, and vibrant tropical prints. Photographer Berta Pfirsich and art director Laura Mata define the visual direction, favouring natural light and clean compositions that emphasise the movement of flowing fabrics. Featuring model Kerolyn Soares, the series balances editorial polish with relaxed outdoor energy, utilising a mix of direct portraiture and dynamic lifestyle framing to showcase the interplay between the collection’s bold patterns and the natural environment. Makeup artist Paco Garrigues rounds out the production with natural, sun-kissed aesthetics.

Vertical, Warm, Editorial, Clean

Natural light

High Street Fashion

Advertising Campaign