Desigual: BTS Studio F/W 25 Campaign

Sep 2025

The BTS Studio F/W 25 campaign for Desigual presents a raw, industrial perspective on the brand’s seasonal collection. Shot within expansive warehouse spaces, the editorial series utilizes natural light and distressed concrete backdrops to frame a range of textured outerwear and layered silhouettes. The visuals explore the interplay between soft fabric drape and hard architectural surfaces, incorporating elements of analogue film and clean, editorial composition to document both the final portraits and the behind-the-scenes production process. Creative direction for the project was led by Laura Mata, who collaborated with photographers Lu Mata and Laura Mata to define the campaign's tactile aesthetic. Styling by Helena Tejedor emphasises the collection's focus on utilitarian accessories and layered textures, while makeup artist Paco Garrigues contributes a natural, understated look for model Issa Lish. The project documentation highlights the collaborative nature of the studio environment, capturing the digital proofing and setup phases alongside the final editorial results.

Vertical, Editorial, Clean

Natural light

Advertising Campaign