Desigual

Sep 2025

The Desigual BTS Studio F/W 25 campaign offers a raw, intimate look at the fashion editorial process. Captured within an industrial warehouse setting, the imagery leans into a clean, minimal aesthetic, utilizing the natural light from large architectural windows to highlight the tactile qualities of the collection. The campaign documents a sophisticated range of layered outerwear, textured knitwear, and sculptural accessories, brought to life through a balanced blend of studio portraiture and authentic behind-the-scenes glimpses. Photographed by Lu Mata and Laura Mata with art direction from Laura Mata, the visuals emphasize a raw yet polished editorial tone. Fashion editor and stylist Helena Tejedor defines the season's look through structured, utility-inspired layering, while makeup artist Paco Garrigues maintains a cohesive, understated style. Model Issa Lish anchors the collection, moving fluidly between staged portraits and candid moments across the textured concrete and fabric-draped studio environment, often rendered with the distinct depth of analogue film and warm natural light.

Vertical, Editorial, Clean

Natural light

Designer Fashion

Advertising Campaign