Derek Lam

Aug 2024

The Derek Lam 10 Crosby Fall 2024 campaign presents a sophisticated study in textures and urban architecture. Shot on location with an editorial focus, the imagery leans into a candid, lifestyle-oriented aesthetic that emphasises clean tailoring against historic city backdrops. Photographer Su Mustecaplioglu captures the collection through an analogue-inspired lens, utilising natural light to highlight the intricate weave of tweed jackets, floral prints, and lace detailing. With styling by Caitlin Burke, the project features model Elle Dawson, whose movement through stone-walled environments and street settings anchors the campaign’s grounded, polished sensibility.

Editorial, Vertical, Clean

Natural light

Designer Fashion

Street

Lookbook