Derek Lam: SS/25
Brand
Date
Mar 2025
Description
Derek Lam presents the SS/25 collection through a series of outdoor editorial images. Shot by photographer Conrad Dornan, the campaign channels an equestrian-inspired aesthetic, pairing structured apparel and classic denim with rural, rustic settings. The imagery utilizes natural light throughout, emphasizing tactile textures and clean lines against sunlit courtyards and verdant landscapes. The campaign features a mix of casual, tailored silhouettes and vintage automotive elements, maintaining a consistent, polished editorial tone.
Style
Vertical, Clean, Editorial, Warm
Techniques
Natural light
Industries
Color
Pure White
Context
Advertising Campaign
Associated creatives
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