Derek Lam

Mar 2025

The Derek Lam SS/25 collection campaign channels a refined, equestrian-inspired aesthetic through a series of editorial portraits. Photographed by Conrad Dornan, the imagery highlights the interplay between structured luxury textiles and rustic, outdoor environments. Utilising natural light, the series captures the collection across varied settings—from manicured garden courtyards and stable corridors to open, rolling landscapes. The project leans into a clean, warm visual language, pairing high-contrast silhouettes with organic textures like leather, wood, and floral accents. The campaign employs analogue film techniques to ground the editorial, emphasising tactile details and a polished yet relaxed approach to fashion photography.

Vertical, Clean, Editorial, Warm

Natural light

Designer Fashion

Advertising Campaign