Deel

Hire

Brand

ProjectHire

Date

May 2026

Description

Deel's commercial project, Hire, explores the mechanics of international onboarding through a surreal, dreamlike narrative. Directed by William McVay, the film depicts a character traversing a whimsical landscape of cloud-based structures and oversized architectural models, designed to visualize the nature of global employment. The execution balances live-action performance with extensive VFX and AI image generation techniques. By utilizing a clean, warm aesthetic and a desaturated palette, the film grounds its imaginative corporate storytelling in a distinct visual style that bridges the technical landscape of B2B software with creative production.

Style

Horizontal, Commercial, Warm, Clean

Techniques

VFX / visual effects, AI Image Generation

Industries

Enterprise & B2B Software

Color

Camel

Burnt Orange

Pure White

Background

Virtual Production Background

Context

Brand Film / Corporate Video

Associated creatives

William McVayProduction

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Deel

Hire

Associated creatives

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