Deel

Equip

Brand

Date

May 2026

Description

Deel's project, Equip, explores the logistics of global IT provisioning through a series of surreal visual sequences. The commercial video highlights the company's onboarding capabilities by depicting professionals interacting with levitating hardware against a blend of fantastical pastel skies and modern office environments. Produced by William McVay, the creative leans into a cinematic composition that pairs live-action performance with visual effects to showcase digital equipment delivery. The piece utilizes warm, clean lighting and a soft-toned color palette to maintain a polished aesthetic across the narrative.

Style

Vertical, Cinematic, Warm, Clean

Techniques

VFX / visual effects

Industries

Enterprise & B2B Software

Color

Burnt Orange

Pure White

Background

Clear Sky

Context

Advertising Campaign, Brand Film / Corporate Video

Associated creatives

William McVayProduction

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Deel

Equip

Associated creatives

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