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Deel

Equip
Brand
ProjectEquip
Date

May 2026

Description

Deel's campaign for 'Equip' showcases the company's global IT provisioning capabilities through a series of surreal, high-production visuals. The commercial leans into a cinematic aesthetic, featuring live-action performances integrated with VFX to depict employees interacting with hardware in fantastical, cloud-filled environments. The narrative transitions between bright, contemporary office interiors and vibrant pastel skies, using a warm and clean visual style to underscore the ease of the brand's onboarding and delivery processes. The production was overseen by William McVay.

Style

Vertical, Cinematic, Warm, Clean

Techniques

VFX / visual effects

Industries

Enterprise & B2B Software

Color
Burnt Orange
Pure White
Background

Clear Sky

Context

Advertising Campaign, Brand Film / Corporate Video

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