David Yurman: Spring Wedding Collections
Brand
Date
May 2023
Description
David Yurman showcases its Spring Wedding Collections through a commercial campaign that transitions between a sunlit artist's studio and an intimate evening setting. The narrative centers on the versatility of the brand's fine jewellery, with close-ups of stacked wedding bands and gold hoop earrings paired with day-to-night styling. Produced by Golden Projects, the film utilizes live-action technique to contrast the brightness of natural light against the soft, warm tones of candlelight. The result highlights the jewellery's role in varied environments through a clean, aesthetic lens.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Jet Black
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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