David Webb
TOTEM
Dec 2025
David Webb’s TOTEM campaign introduces the brand’s high jewelry collection through an artistic lens. Photographed by Elizaveta Porodina and featuring model Viktoria Wirs, the series leans into a surreal, painterly aesthetic that highlights the intricate craftsmanship of the brand's geometric gemstone pendants and gold-link necklaces. The project captures a high-fashion editorial mood, utilizing techniques such as multiple exposure, motion blur, and warm, atmospheric color grading. Stylist Shingo Shibata’s sculpted finger waves and Kanako Takase’s precise makeup application serve to frame the jewelry pieces, creating a cohesive visual language between the styling and the collection's structured, bold designs.
Editorial, Surreal, Vertical
Jewellery
Gradient
Advertising Campaign
