David Webb: TOTEM

Dec 2025

The TOTEM campaign for David Webb showcases the jeweler's high-fashion collection through a surreal, fine art lens. Photographer Elizaveta Porodina employs signature painterly techniques, including multiple exposures, motion blur, and vibrant, saturated lighting gradients, to frame the intricate geometric gemstone pendants. Model Viktoria Wirs features as the central subject throughout the series, styled with sculpted finger waves by hair stylist Shingo Shibata and luminous makeup by Kanako Takase. The editorial imagery leans into a dreamlike aesthetic, utilizing lens flares and translucent layering to highlight the brand's heavy gold and enamel jewelry designs against atmospheric studio backdrops.

Editorial, Surreal, Vertical

Gradient

Advertising Campaign